California Friday Night Live's 2023 Leadership Training Institute brought together youth leaders from across the state for a multi-day conference focused on leadership development and community engagement. I developed the event's visual identity and applied it across a wide range of materials, including publications, wayfinding signage, environmental graphics, badges, and event collateral.

Inspired by California agriculture and locally grown produce, the visual system incorporated hand-drawn illustrations, vibrant colors, and organic patterns that created a cohesive and memorable experience throughout the conference.