FNL - 2023 Leadership Training Institute

branding, environmental design, editorial

California Friday Night Live fosters positive youth development by engaging young people as leaders in their communities. As the lead designer, I was entrusted with bringing their vision for the Leadership Training Institute to fruition. Set at the Visalia Convention Center in Tulare County, we tailored the theme to agriculture, reflecting the region's identity. Vibrant illustrations of locally grown fruits and vegetables adorned the materials, complemented by playful fonts evoking the charm of a hometown farmers market. My responsibilities encompassed designing a spiral event booklet, creating wayfinding signage, crafting brand identity elements, and developing event badges.