Tulare Health Care Centers
Public Outreach • Motion Graphics • Multilingual Communications
Developed bilingual public outreach materials for Tulare Health Care Centers' COVID-19 Test to Treat campaign, including video advertisements shown in local movie theaters and distributed through targeted YouTube advertising. The campaign was designed to increase awareness of testing and treatment resources across Tulare County and reach audiences in both English and Spanish.
In addition to campaign materials, I redesigned patient welcome packets and educational resources to improve accessibility, readability, and communication with patients and their families.
Test to Treat Campaign
As part of the Test to Treat initiative, I developed video advertisements in both English and Spanish to promote testing and treatment resources available through Tulare Health Care Centers. The videos were distributed through targeted YouTube advertising and screened in local movie theaters, helping extend the campaign's reach throughout Tulare County.
In addition to campaign materials, I redesigned the organization's patient welcome packet using existing brand standards. The updated publication improved readability, strengthened visual consistency, and organized essential healthcare information into a format that was easier for patients and their families to navigate. Spanish-language materials were also reviewed and adapted to better serve the community.
