Tulare County Assessor/
Clerk-Recorder
rebrand, editorial/layout, Spanish translation
Following a comprehensive rebranding effort, the Assessors Office recognized a significant gap between constituents and the information they received. Many found the existing materials either lacking in detail too too complex to comprehend. To bridge the gap and foster a stronger connection, the office sought create more accessible informational resources, including packets, flyers, and brochures. As the Lead Designer, I took charge of this initiative, opting for a simple yet impactful design infused with subtle nods to the region’s agricultural heritage. Additionally, in response ro the county’s predominately Spanish-speaking population, I ensured inclusivity by translating all collateral into Spanish, thereby expanding the reach of our communication efforts.
As a result, this rebrand not only addressed the initial disconnect but also revitalized the office’s image, presenting a modern and innovative identity to the public. This transformation significantly improved public perception, fostering greater trust and engagement within the community.
A specific aspect of this rebranding focused on enhancing the process for couples getting married. We consolidated existing materials into a comprehensive checklist and marriage booklet, streamlining the marriage licensing process. The initiative aimed to provide clear instructions outline each step, reducing uncertainty and unnecessary office visits. Like all other materials, these resources were translated into Spanish to ensure accessibility for Spanish-speaking constituents.
One of the biggest constraints was making sure we kept the look and feel modern and accesible in order to instill trust.
